Sundance Marketing Selected for 2016 Webster Small Business Excellence Award
Webster, NY — Sundance Marketing has been selected for the 2016 Webster Small Business Excellence Award in the Marketing classification by the Webster Small Business Excellence Award Program. Various...
View ArticleAdvertising Trends You Should Follow
When it comes to increasing business, some companies are willing to try anything to stay ahead of the competition. This leads to the emergence of advertising trends that often disappear as soon as they...
View ArticleWhy Your Email Marketing Isn’t Working
Are your emails getting read by customers? Many people feel they receive too many emails and may try to reduce the bulk of what they receive by unsubscribing from business mailing lists. When a...
View ArticleHow to Buy Out-of-Home Media for Advertising
Out-of-home media refers to physical advertisements that visually reach consumers when they are outside of their home. Traditional out-of-home media include billboards and external signage. However,...
View ArticleRadio Advertising Tips That Work in Rochester NY
When it comes to audio marketing, radio is king—93% of all Americans listen to the radio regularly. If you want to take advantage of this form of mass media, then you should be aware of some of the top...
View Article3 Questions to Ask Before Hiring an Ad Agency
Coming up with a marketing plan for your business is a big job, and it can have big rewards if done correctly. According to the Houston Chronicle, companies that advertise outperform those that do not....
View Article4 Graphic Design Tips Straight From the Experts for Print Advertising
Designing for print is a timeless craft that when done right can be as successful as any digital medium. At its heart, any graphic design application is intended to produce attention getting ads that...
View ArticleMedia Buying Agency Vs. Full-Service Ad Agency: What’s the Difference?
If you’re looking to expand your business’ consumer base and brand presence, you need an effective ad agency to run your campaign. However, not all agencies offer the same services. Some focus on media...
View ArticlePublic Relations: Why It’s Necessary for Successful Business in Rochester, NY
The business life cycle includes many valuable opportunities for public relations (PR), and healthy PR is essential for successful businesses. Loosely defined as the communication between a business...
View Article6 Reasons to Hire a Small Ad Agency
Many large companies want an innovative ad agency that offers a different perspective to develop marketing campaigns. In a number of instances, smaller agencies offer this. You should consider hiring a...
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